Your attention is valuable.
Modern life competes for it every day. Our relationship with technology, stress, and constant distraction makes it increasingly difficult to focus on what matters. Focus Frame is a simple screen-free tool designed to help people practice taking their attention back.
How It Works
Designed to work with attention, not against it in 3 simple steps.
Step 1: Pick Your Practice
Pick a practice that helps protect your focus from common distractions like stress, overthinking, procrastination, and difficult conversations.
Step 2: Shake the Frame
When you feel distracted or just want to practice shake up the frame until it’s filled with swirling glitter.
Step 3: Watch it Settle
While the glitter settles follow the instructions on your one-minute practice card. This simple habit redirect helps you pause and refocus in seconds.
START HERE
Everything you need for your first minute.
The Focus Frame Intro Set
$25
The simplest way to get started with Focus Frame.
WHAT’S INCLUDED
- One Focus Frame
- The intro deck (36 cards) that addresses everyday challenges, such as stress, overwhelm, procrastination, and self-doubt.
- A carrying bag
- Access to additional explanations and resources through the online Companion
"This is one of the few wellness products that has been helpful and I’ve actually kept using."- customer
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A different response
Most of us already have a "grab-and-stare habit". When we’re bored, stressed, overwhelmed, or uncomfortable, we reach for our phones without even thinking about it.
Focus Frame is designed to work with that reflex, not against it. The best way to build a new habit Instead of asking you to build an entirely new habit, it gives a familiar action somewhere different to go.
01
Reminds
It stays visible in your environment, acting as a constant physical cue that your attention is valuable and worth reclaiming.
Designed to work with attention, not against it.
02
Resets
The glitter creates an engaging 60-second pause, interrupting the automatic response and giving your mind a moment to reset.
03
Redirects
It gives the grab-and-look habit somewhere more intentional to go, replacing the familiar grab-and-look behavior with agency.
Choose Your Deck
Real-World Use
Focus Frame is designed for the small moments that shape college, work, home, and everyday life. We show it in the environments where it is most needed.
STARTING EARLIER
Kids are growing up in a distracted world.
Kids are growing up in a world of constant stimulation, with screens becoming part of their lives earlier and more often. When they’re bored, stressed, or uncomfortable, reaching for one can quickly become automatic.
Our thinking is simple: Can we help kids practice a different automatic response before the screen habit becomes the only one they know?
Focus Frame gives kids something else to reach for. They grab the frame, watch the glitter, and practice a brief skill for focus, emotional regulation, or coping.
We’re not trying to teach kids that screens are bad. It's our relationship with them that can be destructive. Our hope is that by practicing this pattern early, kids build a constructive response before reaching for a screen becomes the default.
For Organizations
Scale attention restoration across your campus or workplace. We offer wholesale orders, co-branded decks, and custom decks tailored for university counseling centers, libraries, and corporate wellness programs.
THE FOUNDER
Dr. Andrew Goldberg
Growing up, I had a great childhood...except for when I was in school.
That felt like a prison.
I was not okay sitting still at a desk and being talked at all day.
The phrases I heard most were “sit still” and “be quiet.” Because I couldn’t do either, they were usually followed by, “get out!”