Take Your Attention Back.
60-second way to focus in a distracted world
Attention has become one of our most valuable resources.
Modern life competes for it every day making it increasingly difficult to focus on what matters. Focus Frame is a tool that gives you a 60 second, screen-free way to interrupt distractions and focus on what matters to you.
How It Works
Focus Frame is a 2-by-3-inch acrylic frame with a slot for 60-second practice cards that help you interrupt distractions and strengthen your focus.
Step 1: Pick Your Practice
Choose the challenge you're facing today like overthinking, procrastination, or preparing for a difficult conversations.
Step 2: Shake the Frame
When you feel distracted or just want to practice shake up the frame until it’s filled with swirling glitter.
Step 3: Watch it Settle
While the glitter settles follow the instructions on your one-minute practice card. This simple habit redirect helps you pause and refocus in seconds.
START HERE
Everything you need for your first minute.
The Focus Frame Intro Set
$25
The simplest way to get started with Focus Frame.
WHAT’S INCLUDED
- One Focus Frame
- The intro deck (36 cards) that addresses everyday challenges, such as stress, overwhelm, procrastination, and self-doubt.
- A carrying bag
- Access to additional explanations and resources through the online Companion
"This is one of the few wellness products that has been helpful and I’ve actually kept using."- customer
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Choose Your Deck
A different response
A lot of us already have the habit of picking something up and looking at it when we feel uncomfortable, stressed, or bored.
Focus Frame gives you more choice over what you reach for. Designed around the same “grab-and-stare” habit, Focus Frame makes it easier to build a new habit: reaching for something that can actually help you take your attention back.
01
Reminds
It stays visible in your environment, acting as a constant physical cue that your attention is valuable and worth reclaiming.
Designed to work with attention, not against it.
02
Resets
The glitter creates an engaging 60-second pause, interrupting the automatic response and giving your mind a moment to reset.
03
Redirects
It gives the grab-and-look habit somewhere more intentional to go, replacing the familiar grab-and-look behavior with agency.
Real-World Use
Focus Frame is designed for the small moments that shape college, work, home, and everyday life. We show it in the environments where it is most needed.
STARTING EARLIER
Kids are growing up in a distracted world.
Our world is filled with constant stimulation, where screens are becoming part of our kid's lives earlier and more often. When they’re bored, stressed, or uncomfortable, reaching for one can quickly become automatic.
Our thinking is simple: Can we help kids practice a different automatic response before the screen habit becomes the only one they know?
Focus Frame gives kids something else to reach for. They grab the frame, watch the glitter, and practice a brief skill for focus, emotional regulation, or coping.
We’re not trying to teach kids that screens are bad. It's our relationship with them that can be destructive. Our hope is that by practicing this pattern early, kids build a constructive response before reaching for a screen becomes the default.
For Organizations
Scale attention restoration across your campus or workplace. We offer wholesale orders, co-branded decks, and custom decks tailored for university counseling centers, libraries, and corporate wellness programs.
THE FOUNDER
Dr. Andrew Goldberg
Growing up, I had a great childhood...except for when I was in school.
That felt like a prison.
I was not okay sitting still at a desk and being talked at all day.
The phrases I heard most were “sit still” and “be quiet.” Because I couldn’t do either, they were usually followed by, “get out!”